Friday, May 6, 2011

Rick Steves Useful? Yes!

I am an entrepreneurship professor who is temporarily living in Italy. Rick Steves is an entrepreneur who provides value to travelers with his guidebooks, videos, and websites on how to travel the world rewardingly and inexpensively. Rick and his staff continue to provide a lot of great information for free (the Internet has that effect). Here is a link to Rick Steve's blog for traveling in Italy.

Rick's videos are worth checking out from your local public library or purchase from your whatever video source. His guidebooks are enlightening and entertaining, full of "big picture" observations as well as idiosyncratic tidbits that make your trip more enjoyable. (Based on my experiences...)

I hope that at least one of you will give serious thought to the entrepreneurship of tourism. What models work and why? What makes for a delightful experience when traveling abroad? What problems have you experienced that could be avoided with a new product or service? And what models aren't being used that could be game-changers for you as an entrepreneur of international travel?

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